Shrink Link: How to Use LinkedIn's Short URL Feature for Better Social Media Marketing
LinkedIn is a powerful social media platform that can help professionals connect, network, and find new job opportunities. One of the many features that LinkedIn offers is a short URL feature that allows users to create a shorter, more memorable URL for their LinkedIn profile or company page. In this article, we'll explore how to use LinkedIn's short URL feature for better social media marketing.
Why Use a Short URL on LinkedIn?
A short URL on LinkedIn can help to make your profile or company page more accessible and easier to remember. LinkedIn's default URLs can be long, convoluted, and difficult to read or remember. By creating a custom short URL, you can make your LinkedIn profile or company page more memorable and shareable, increasing your chances of being found by potential connections or customers.
How to Create a Short URL on LinkedIn
Creating a short URL on LinkedIn is a simple process. Here are the steps to follow:
Log in to your LinkedIn account and navigate to your profile or company page.
Click the "Edit public profile & URL" or "Edit page" button, depending on whether you're updating your personal or company page.
On the right-hand side of the page, you'll see a section called "Edit public profile & URL" or "Public URL."
Click the pencil icon next to the URL field to edit your URL.
Type in your desired URL in the text box. LinkedIn will automatically check to make sure it's available.
Click "Save" to save your changes.
Tips for Creating a Great Short URL
When creating a short URL on LinkedIn, it's important to choose a URL that's easy to remember and relevant to your brand. Here are some tips for creating a great short URL:
Keep it short and sweet - aim for a URL that's between 3-5 words.
Use your brand name or a relevant keyword in the URL.
Make it memorable and easy to spell.
Avoid using numbers or special characters, as they can be confusing.
Final Thoughts
LinkedIn's short URL feature is a simple yet powerful tool that can help to improve your social media marketing efforts. By creating a custom short URL for your LinkedIn profile or company page, you can make it more accessible and shareable, increasing your chances of being found by potential connections or customers. Remember to keep your short URL short, relevant, and memorable, and watch as your LinkedIn presence grows
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